Industry Buzz

3 Wish List Items for Your Credit Card Portfolio to Enjoy the Holiday Spending Season

Ondine Irving, Owner/Founder, GoCUCards

Naughty or nice doesn’t matter, because it’s the same every year: The fourth quarter is the busiest shopping season of the year—a time when the majority of true growth occurs in credit union credit card portfolios. As you’re staring down Black Friday, Cyber Monday, and Christmas Eve, make sure you heed this list and check it twice:

Check your portfolio credit card utilization ratio. Ensure the portfolio’s credit-line use ratio is less than 30%. Your members must have enough credit available to make your card their card of choice over the holidays. If you have not performed a credit line increase review in 2017, now is the time to give qualified cardholders a credit line increase!

Increase usage by offering double or triple bonus points through Dec. 31, 2017.

Give bonus points on Amazon purchases to boost this promotion even higher.

Implement a balance transfer promotion effective Jan. 2. Any later and you’ll miss out on all the transfer goodies! This tasty tactic will help you retain all the activity and balances you acquire in November and December, and attract additional growth. As with any balance transfer promo, limit the period for transferring balances to somewhere around 60 to 90 days. Also, put in place a definitive end date for all cardholders. I recommend Dec. 31, 2018.

Check out GoCUCards’ highly valuable Member Forum to receive FREE and discounted educational events, as well as tips like this AND ask your own questions to the group!

Happy holidays to all, and to all a good yield!


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